Missha, one of K-beauty’s most popular brands, has announced Elizabeth Olsen is their new global ambassador!
The brand is also launching a new ‘Beauty is Reality’ campaign and Olsen will be the face of this campaign.
Missha is a Korean beauty brand that has been around since 2000, and is known for its high-quality skincare and makeup products that are affordable and accessible to everyone. It has become a household name in Korea and, like other K-beauty brands in recent years, has been steadily expanding its global presence.
One of the brand’s most popular products is the Missha Time Revolution The First Treatment Essence, which is a cult favorite among K-beauty enthusiasts. This essence is made with fermented yeast extract, which helps improve skin texture and tone while providing hydration.
Most readers will recognize Elizabeth Olsen from her roles in Marvel’s Avengers movies, but she’s also an accomplished actress with a successful career in both film and television. Olsen is a perfect fit for Missha’s brand because of her natural beauty and approachable demeanor. She’s known for being down-to-earth and relatable, which is in line with Missha’s values of creating good products that everyone can actually use.
In an exclusive announcement made by WWD Korea, Olsen explained her choice to accept the brand ambassador position.
“When I received a model proposal, the most important thing was the message the brand wanted to convey,” she explained. “I can support Missha’s message. The brand’s value of making good products that everyone can actually use is shared with young women. It’s an honor to be able to announce it.
It’s no surprise that K-beauty brands are tapping international actresses as brand ambassadors. K-beauty has become a global phenomenon, and brands like Missha are looking to expand their presence beyond Korea. As a spokesperson for Missha explained in the same announcement, “We are trying to solidify our position as a global beauty brand that has been built up through products that represent the brand, such as ampoule.”
So, there you have it – Missha’s new global ambassador, Elizabeth Olsen! With her natural beauty and relatable personality, Olsen is the perfect fit for Missha’s ‘Beauty is Reality’ campaign. And with Missha’s history of creating affordable and accessible products that work, you can’t go wrong with trying out some of their most popular products like the Time Revolution The First Treatment Essence.
So go ahead and give it a try – your skin will thank you!