When it comes to skincare, Korean beauty brands are leading the way with innovative and effective products that are beloved by beauty enthusiasts around the world. One of the most popular Korean skincare brands is Mamonde, which has gained a loyal following thanks to its use of natural ingredients and its focus on harnessing the power of flowers to nourish and rejuvenate the skin. In this article, we’ll take a closer look at Mamonde and its use of brand ambassadors, including the latest addition to their roster, k-drama actress Jo Soo-min.
The brand name “Mamonde” is derived from the French word for “my world,” which reflects its philosophy of providing customers with a personalized skincare experience that is tailored to their unique needs. Mamonde’s products are made with natural ingredients such as hibiscus, camellia, and lotus, which are carefully selected for their nourishing and hydrating properties.
One of the key strategies that Mamonde uses to promote its products is the use of brand ambassadors. These are celebrities who are selected to represent the brand and promote its products through various advertising campaigns and social media posts. Mamonde’s brand ambassadors are carefully chosen for their natural beauty, charisma, and popularity, and they play an important role in creating buzz around the brand.
One of the Mamond’s most beloved brand ambassadors was k-drama actress Park Shin Hye. Her roles have always showcased her natural beauty and charisma, which helped to make her a popular celebrity in Korea and beyond. Her popularity and natural beauty made her a perfect fit for Mamonde, and her ability to connect with audiences helped to increase the brand’s reach and influence.
Park Shin Hye became the brand ambassador in 2014, and she remained in this role for an impressive seven years. This is much longer than the typical two-year contract for brand ambassadors, which speaks to the strength of her relationship with Mamonde and the effectiveness of her endorsements.
In 2021, Mamonde announced that k-drama actress Jo Soo-min would be joining their roster of brand ambassadors. Jo Soo-min is known for her natural beauty and radiant skin, which makes her the perfect fit for Mamonde’s brand image. As the new ambassador for Mamonde, Jo Soo-min will be promoting the brand’s products through various advertising campaigns and social media posts, showcasing how Mamonde’s innovative skincare products have helped her maintain her youthful appearance.
Mamonde’s use of brand ambassadors has been a successful strategy for the brand, helping to increase brand awareness and generate buzz around its products. Previous brand ambassadors have included popular Korean celebrities such as Park Shin-hye, Suzy Bae, and Han Ye-seul, who have helped to cement Mamonde’s reputation as a trusted and effective skincare brand.
In addition to its use of brand ambassadors, Mamonde’s products have also gained a loyal following thanks to their innovative formulations and natural ingredients. The brand’s best-selling product is its Red Energy Recovery Serum, which is formulated with hibiscus extract to brighten and hydrate the skin. Other popular products include the Petal Spa Oil to Foam Cleanser, the Rose Water Toner, and the Floral Hydro Ampoule Toner.
In conclusion, Mamonde is a trusted and popular Korean skincare brand that has gained a loyal following thanks to its innovative formulations and use of natural ingredients. The brand’s use of brand ambassadors, including k-drama actress Jo Soo-min, has helped to increase brand awareness and create buzz around its products. As the brand continues to expand and innovate, we can expect to see more exciting developments from Mamonde in the world of Korean skincare.